Mitch Lowe, a former Netflix executive started ‘Movie Pass”  app, which is similar to Netflix but for movie theaters — you pay one fee a month and see as many movies as you want, previously the rate was $50.00 a-month but price was slash to $9.95.  Movie Pass says it works with 91% of the U.S. movie theaters excluding IMAX and 3D films.    More Story: Today Show

“People really do want to see movies more often,” MoviePass CEO Mitch Lowe said:  “The problem is that the price and risk of seeing a bad movie is high. So people tend to wait until it comes out on video, or streaming services.”

Here's an easy way to check which theaters in your area work with MoviePass's $10-a-month movie theater subscription https://t.co/K2gnomNVD8 pic.twitter.com/zHfeerULjd

— Business Insider (@businessinsider) August 16, 2017

Here’s how seeing a film through MoviePass works.

Open the MoviePass app, you’ll find a list of theaters near you. If you want to see other theaters available through your subscription, simply change the ZIP code to your desired location.

. . .   Not everyone is happy about this news especially AMC Theaters who are pushing back on MoviePass

.@AMCTheatres is not happy with MoviePass' new $10-a-month pricing https://t.co/IiM4EQfsSi pic.twitter.com/VKxFSDV6HI

— Variety (@Variety) August 16, 2017

.

.

.

.