PepsiCo CEO said during an interview that the company who also owns Doritos is developing a new chip that will be more ‘female friendly’ and packaged so the bag can easily fit into a purse and will be quieter to eat
Shortly after announcement came the backlash
Doritos' plan to appeal to women seems to have backfired.
Posted by Business Insider on Monday, February 5, 2018
“Companies that perpetuate these tired gender stereotypes will continue to lose out on the single biggest consumer group: women, said spokeswoman for the Women’s Equality Party.
. . . . And of course, Twitter had some opinions
We already have Doritos for women — they’re called Doritos, and they’re loved by millions.
— Doritos (@Doritos) February 6, 2018
Why would Doritos market quiet and less messy chips as “Lady Friendly Doritos” and have a huge PR fiasco instead of just calling them “Discreetos”?
— Nathan Sharp (@NateWantsToBtl) February 6, 2018
PREDICTION: Lady Doritos is just triangle-shaped yogurt
— Aparna Nancherla (@aparnapkin) February 6, 2018
Doritos may introduce a softer chip for women because apparently only men have teeth https://t.co/VZh84AXsTI pic.twitter.com/kfOeu7toHF
— Mashable (@mashable) February 5, 2018
