Buc-ee’s Beats Alligator of Copied Logo Lawsuit

Posted on May 22, 2018

Buc-ee’s wins trademark lawsuit against Choke Canyon

Buc-ee’s filed a federal lawsuit against San Antonio BBQ / Travel Center claiming their logo is too similar to Buc-ee’s logo.  Verdict was decided today: BUC-EE’s won!  Jurors in Houston deliberated about six hours and agreed with Buc-ee’s.  They claimed the alligator with a yellow background and circle shape design also facing the same direction and wearing a hat violates the state and federal trademark law.  Damages in the case remain pending.    MORE STORY:  HERE

“It’s absolutely not about a beaver versus an alligator,”  said Jeff Nadalo,  counsel for Buc-ee’s Ltd.   “There are more than 10 similarities between the two marks that we presented to the jury in this case.”

 

 

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